Transform Your Community. Open a BFT Studio.
Founded in 2017 in Melbourne, Australia by fitness industry veteran Cameron Falloon, BFT offers a community-based 50-minute functional training and strength-based program across 14 workouts. BFT uses science and technology-based training techniques to drive individual member health goals in an inclusive, coach-led group environment. By combining cardio with resistance programs, members benefit from training a different energy system and different muscle types every day to diversify movement patterns that aim to reduce fat and create lean muscle. Members get the very best, most effective workout by learning how to fully utilize the best-in-class equipment BFT offers, from barbells, squat racks, kettlebells, slamballs, plyometric boxes, and battle ropes, to resistance bands, Concept 2 SkiErg’s, RowErgs, and bikes.
With more than 300+ studios open across the globe, BFT is an internationally recognized fitness brand with proven success in its science and technology-based functional & strength-based training in APAC, Europe, the UK, and the US. Voted Top Franchise of the Year two years running in BFT’s origin region, Asia Pacific, by Fit Summit BFT is delivering a need in the marketplace: a workout with more than just scattered programming & results that is also a welcoming, inclusive, motivating, and safe space.
40% of our franchisees own more than one BFT studio which is testament to the BFT winning formula.
EXPERT & EXTENSIVE SUPPORT